Now we’re goingto share three advertising myths about Facebook that many companies believe tobe true, but which actually aren’t:

MYTH: If you build a fan page, they will come.

One of thebiggest myths that companies new to Facebook marketing believe is that oncethey get their fan page up and running, people will naturally flock to it. Onthe contrary. The real—and hard—work in Facebook marketing happens after you build a fan page. 

It’s easy to putup a fan page. You only have to fill in important details such as your company websiteaddress and contact info and upload a photo or a corporate logo. But for a fanpage to gain fans, you need people—Facebook users—to “like” your page. How doyou do that if you don’t let people know about the existence of this Facebookpage? You can gain more fans and followers by advertising your Facebook page.Link your website to your fan page and vice versa. Encourage business employeesto add a link to your Facebook page to their e-mail signatures. Linking yourFacebook page on Twitter and in your blog helps to build awareness, too. Youcan also gain more fans by posting a targeted ad or by suggesting that yourFacebook contacts “like” your fan page.

MYTH: If fans like my brand, they will start a discussion.

Fans won’t starttalking until there’s something to talk about. How can you get your fanstalking? First you have to initiate the conversation. You can do this byposting status updates, photos, videos, or anything related to your brand. Youcan also ask your fans a question to get them to answer, or you can hold acontest and offer a gift to encourage Facebook fans to be more active in yourfan page. Don’t forget that the advertising of your Facebook contest will help tobring in more participants. 

MYTH: What people say about my brand on Facebook doesn’t matter.

Manybrick-and-mortar companies, not understanding the power of social media, shrugoff the complaints that they come across on social network sites such asFacebook, dismissing these as just chatter. What these companies fail torealize is that on Facebook, everyone has a voice and that anything posted by aFacebook user will be seen by hundreds of friends. These complainers may not becelebrities and they may not matter to your brand, but their opinion of youwill be seen by hundreds of their friends. What they say will influence theirfriends’ idea about a brand, person, or entity. That in itself is a form of companyadvertising on Facebook — only negative. The lesson? Listen to what your fanshave to say, and do something about it. 

In the same waythat you need to take care of your offline relationships, it’s also importantthat as a brand, you take care of your online relationships with your fans andfollowers. Listen to them. Engage them. Get to know them better. Pick theirminds. You will find that marketing your brand on Facebook will not only expandit online, but you will also pick up ideas that can help you improve yourbusiness.

Check Video Below or Join Now : www.CashKlix.com

Turning your website into a hub for social interaction used to involve linking your site’s visitors to a long list of external social media websites, or adding lots of widgets and buttons to your web pages. Now there are better ways to make your website more interactive and easier to manage.

A social media toolbar consolidates your entire social media presence into your website and displays buttons that allow your visitors to interact with your content in a toolbar on the bottom of the browser screen. That way, your visitors can like, tweet, share, discuss, review and read all of your social media content without navigating away from your website.

Social media toolbars are available from several companies
, and they are easy to add to your website, even if you’re a do-it-yourselfer. I like Meebo and Wibiya, but you can find other toolbar applications to suit your needs.

To add a toolbar to your site, sign up for an account with your favorite application provider, and then follow the instructions for copying the toolbar code into your website. Once the code is in your website’s HTML code, the toolbar will display at the bottom of the screen. (You can see an example here.)

Once the toolbar is active, you can log in to the application’s
dashboard to customize it. You can add and delete buttons or chat live with site visitors. All the changes made in your dashboard are automatically sent to your toolbar so you don’t have to keep updating your website code. You can also add completely custom buttons and features if you are familiar with simple JavaScript coding, or hire a programmer who is.

This list shows you the features you should consider adding to your toolbar, along with a description of what each feature does. Make sure you choose only the features that are likely to promote awareness and immediate sales. As with any website content, less is usually more.

Feature: Facebook Interactions
What it does: Enables visitors to like, share and discuss your website content
on Facebook. Also pulls your Facebook fan page feeds into the toolbar so website visi-tors can read your wall, register for events and interact with other applications such as contests and coupons.

Feature: Twitter Feed
What it does: Allows visitors to view tweets from your Twitter page, lists and searches without the need to devote a lot of space on your website to a Twitter widget.

Feature: Content Sharing
What it does: Allows visitors to share an entire page or drag content such as a photo to share on Facebook, Twitter, Buzz, Yahoo! or via e-mail.

Feature: Blog Feed
What it does: Pulls your blog’s RSS feed into your toolbar.

Feature: Instant Messaging
What it does: Gives your visitors access to a chat room where they can have live discussions with you, your employees and others using any instant messaging ser-vice, such as Yahoo!, AOL, Facebook Chat, or Google Talk.

Feature: Bookmarking
What it does: Makes it easy for website visitors to add your website’s page to a bookmarking site like Digg or StumbleUpon.

Feature: Navigation
What it does: Puts important links in a toolbar menu that’s easy for people to see and stays on every page without taking up too much navigation space.

Feature: Commenting and Recommendations
What it does: Allows your website visitors to leave comments that others will see when they visit the same page.

Feature: Watching Video
What it does: Pulls videos from YouTube and other sites to your website.

Feature: Viewing Photos
What it does: Pulls images from Flickr or other photo sites so your website visitors can view pictures without navigating through a clumsy or space-consuming website photo gallery.

SurveyClub – Take FREE Paid Surveys Online

Free Signup Now!
http://findabout.info/FreePaidSurvey

Special Report – Top 25 Paid Survey Sites Online! Don’t waste time registering with the over 400 survey sites online – we’ve done the work for you and tried them all. With our top 25 sites you’ll earn more than with all the rest combined!

Here’s how it works:
*Fill out simple surveys
*Earn cold hard cash
*Easy to get started
*Work from home

Don’t miss out, Sign up FREE Today!
http://findabout.info/FreePaidSurvey

Click here to download FREE Trial – http://www.findabout.info/bestseo

Your Soulmate for Life!

For a happy beginning, a happy life… meet people with similar interests like yours. Find that Perfect Soulmate on Shaadi.com

Best NRI Matches

Meet your life’s companion. View proposals matching your profile & express interest FREE! on Shaadi.com

Be with the Perfect One!

Daydreaming of Someone Special? It’s time you meet and choose who’s your ‘ONE’ in a Million. Check out Best Matches for U!

 Shaadi.com, one of Asia’s best known brands and the world’s largest matrimonial service was founded with a simple objective – to help people find happiness.
The company pioneered online matrimonial in 1996 and continues to lead the exciting matrimony category after more than a decade.
By redefining the way people meet for marriage, Shaadi.com has created a world-renowned service that has touched over 20 million people.